16 January 2025
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NIBE, is thrilled to announce former Arsenal and Swedish international football star Freddie Ljungberg as its new UK brand ambassador. This partnership marks an exciting step forward in NIBE’s mission to inspire consumers to “Take The Step” towards energy-efficient, more sustainable homes with its market-leading heat pumps.
Freddie Ljungberg’s journey - from growing up in Vittsjo in the Skane region of Sweden, a few miles from Markaryd, the town where NIBE was founded, to achieving global recognition as a football icon - makes this collaboration especially meaningful. Beyond his sporting success, Freddie has a strong personal connection to NIBE’s history: his grandfather was an engineer with close ties to NIBE from its inception.
Freddie expressed his enthusiasm for the partnership, saying: "I’m incredibly proud to join NIBE as their UK brand ambassador. This partnership feels incredibly meaningful to me, not just because of our shared Swedish roots, but also because of the personal connection I have to NIBE’s story. Growing up near Markaryd, and with my grandfather being an engineer, I’ve always had a strong appreciation for innovation and technology. Working with NIBE feels like coming full circle, and I’m proud to support a brand that’s leading the way in sustainable solutions while staying true to its heritage and values."
Paul Smith, Managing Director, NIBE UK, commented: "We are delighted to welcome Freddie to the NIBE family. His dedication, teamwork, and drive for excellence resonate deeply with our mission to create sustainable, energy-efficient climate solutions. This partnership builds on the incredible growth and success we achieved in 2024 and takes us to the next stage of educating UK consumers about the benefits of heat pumps. Together, with Freddie’s unique voice and our innovative technology, we’re empowering more households to take the step towards a sustainable future."
NIBE’s heat pumps combine renewable energy with advanced smart technology, delivering energy-efficient solutions that reduce carbon footprints while maintaining comfort. The “Take The Step” campaign, which launched in 2024, encourages homeowners to embrace these cutting-edge solutions and join the global movement toward more sustainable living.
With Freddie Ljungberg’s authentic voice and strong connection to NIBE’s heritage and mission, this partnership promises to inspire UK households to explore how heat pumps can transform their homes.
www.nibe.eu/en-gb
