Calorex Rebrands

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Published: 12 October 2015


Heat pumps and dehumidification specialist, Calorex, announced its re-branding exercise with the launch of a new website today. 

​Its company-wide initiative comes in the wake of new hires for the business who want to make it easier for their customers to find the right heat pump and dehumidification solutions. Aside from the new colours and appearance of the website, Calorex features a new Dehumidifier Sizing Tool on the site. Customers will find it easier to find installers and case studies. 
​“Calorex products are of the highest quality and we want the marketing and branding of the company to reflect this. We designed and developed the more modern looking brand to give the company a fresh and bright new look,” said new marketing manager, Anne Guerrero.
It is not just the website which has had a face lift. All the company's sales and marketing materials will be refreshed to reflect the new branding. 

Lee Austin, Production & Technical director, said:
​“This is a huge project as we have many products on the market. We will be looking at all our product ranges and labelling them accordingly to our new brand.”